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Kristy Esch

Passionate and creative content marketer with a focus on storytelling strategies to build your brand.

How Operation Pay It Forward Found Record-Breaking Success with OneCause

In this success story, I showcased the features of the OneCause Fundraising Platform and how it helped Operation Pay it Forward raise over $330K for their mission to reintroduce veterans to the great outdoors.

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Multi-Housing News

7 Online Obstacles to Overcome in Multifamily

During my time at PERQ, I had the opportunity to develop relationships with multifamily editors to help grow our brand. I interviewed SMEs and experts in the industry to write this byline.

Marathon Health

Intro to Marathon Health

I wrote this Marathon Health overview brochure for our sales team and benefits consultants to share with employers. I worked closely with the designer to make sure it was visually appealing and represented our brand.

PERQ Multifamily Field Guide

To empower property managers and leasing agents to connect with online apartment shoppers on a new level, I wrote this 100+ page printed book after our team analyzed 193K consumer insights and 328K data points from PERQ's multifamily software.

Marathon Health

Campaign: Marathon Health Anywhere Virtual Care Launch

I created this campaign planning brief for Marathon Health to keep all teams aligned on our Anywhere virtual primary care product launch. We added tasks into Clickup to keep all projects moving forward and met weekly to update each other on progress.

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Grow Your Impact on Giving Tuesday with OneCause

Giving Tuesday is biggest fundraising day of the year. To showcase how the OneCause Fundraising Platform can help nonprofits raise money on Giving Tuesday, I wrote this landing page and also showcased our helpful resources.

Furniture World

Winning Website Engagement Tips From PERQ

I wrote an ongoing series for PERQ to help home furnishing retailers learn how to increase ROI from their websites.

(Click to see full list of 14 blogs.)

Marathon Health

New Balance Takes Healthy Strides with Wellness and Preventive Care

To highlight the success New Balance has seen with Marathon Health, we shared their story and amazing results, including a 70% engagement rate with health centers, $12.3M in savings, and a 96% satisfaction rate.

Marathon Health

Behavioral Health Services for Employees

I wrote this overview on Marathon Health's behavioral health services for our sales and client teams and spun off Powerpoint slides for them to use in their meetings with employers and prospects. I worked closely with our designers to make sure it was consistent with our brand.

Marathon Health

Healthy Like Me: 100 Stories Celebrating You

My team and I gathered 100 patient success stories and created a book to celebrate the health outcomes we achieved by offering personalized employer healthcare. The book was shared with clients, prospects, in our exam rooms and at events.

Marathon Health

S.P.A.R.K. Total Health Program

To educate our employers about health programs, I created multiple pdfs and Powerpoint slides for our sales and client teams. This example highlights our S.P.A.R.K. Total Health Program, a lifestyle group modification program for employees taught by health coaches.

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30+ Most Profitable PTA & PTO Fundraising Ideas for Schools

As we saw our rankings dip for PTO & PTA fundraising ideas, I rewrote this blog. It's currently ranking no. 1. I also worked with our team on other school content to improve rankings and create new content, including helpful templates and whitepapers.

Rental Prospects Rank Top Amenities They Want in a Multifamily Property

I wrote this byline for Yield PRO based on findings from the 2019 PERQ Multifamily Field Guide book and spoke to thought leaders in the industry to get their perspective.

Marathon Health

Ohio Labor Union Takes New Approach to Improve Workers’ Health

Success story on how IBEW Local 38 partnered with Marathon Health to offer an onsite health center and virtual care to 5,800 members to improve overall health.

Marathon Health

Marathon Health Webinar Series

I launched and managed a successful webinar series for Marathon Health, averaging around 200 registrants per webinar, which led to multiple sales of our advanced primary care services.

Marathon Health

Your Guide to Employer Healthcare Services

I worked 1:1 with my team to write and design a guide to highlight Marathon Health's employer healthcare services that included data throughout, along with customer quotes.

Marathon Health

Provider & Patient Relationships Will Drive Improved Healthcare System

After interviewing Dr. Jeff Wells, CEO and Co-founder of Marathon Health, I created a series of thought leadership blogs and ghost-wrote them on his behalf.

Marathon Health

Marathon Health Employer Health Conference: Engage 2023

Working with two freelancers, we split up sessions from the employer-sponsored healthcare Engage conference, and wrote a roundup blog to highlight the educational topics for HR leaders and benefits consultants.

Healthcare Business Today

Nurses Embrace Employer Healthcare To Spend More Time With Patients

For this byline, I lined up interviews with nurse practitioner Kristen Osburn and Dr. Jeff Wells to highlight how employer-sponsored healthcare empowers providers to spend more time with patients to get them healthy.

Marathon Health

Annual Physical Gives Michelle Push to Get Healthy

Thanks to her health coach, the diabetes program and behavioral health counselor, Michelle has improved her health and "living her best life." I worked with our internal comms team, and Megan shared her story virtually in our all-company quarterly team meeting.

Marathon Health

Finding Work-Life Balance with Behavioral Health Counseling

Megan shares how her school's employer health clinic helped her receive the behavioral healthcare she needed to find work-life balance. We leveraged her story on social media, in sales materials and in our member emails to encourage appointments.

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